You may recall that in our first blog about the lies of big chemical, we promised to talk about each category of finishes. Before we drill down to very specific finish modalities, I believe it is a good idea to talk about the largest legacy category of finishes – film forming finishes, which included varnish, polyurethanes, some shellacs, pseudo-wax/oil (“Euro-finishes”), UV catalyst finishes, water-based finishes, and other types if urethane and film forming finishes. Remember as we explained in a previous blog, oil finishes that contain a part two catalyst are actually a polyurethane finish and this includes the ever popular brands of Euro (pseudo) oil/wax finishes.
Let me just come out and say it, they are all planned obsolescence finishes, and they represent an outlet for chemical industry and petroleum industry waste by-products. Since they are intended to fail and the surfaces need to be stripped down and refinished – they are for chemical companies the gift that keeps on giving, a golden goose, constantly generating new sales, repeat sales, and bigger profits. Isn’t it wonderful to be taken advantage of? Those who are offended by such statements, well they are either invested and profiting from this scam or they are simply unwitting captives with a bad case of Stockholm syndrome.
Some may wonder; how are they intended to fail or why are they going to fail and what constitutes failure? Well, a finish getting tired looking may or may not constitute failure, and I would say the way to determine that is whether or not you can simply apply more atop and it’s all good again. But if you have to strip it with chemicals or by sanding it off, well then that is clearly a failure. If it peels, flakes, discolors, yellows, turns whitish and cloudy, if it scratches and leaves an unsightly whitish colored scratch or break in the plastic coating then it is surely a failed finish and one made to fail in the first place. Why can I say it was made to fail? Well, for one – setting aside the obvious financial profiteering reasons of reselling more finish and stripping chemicals, there is no reason that a finish that won’t fail can’t be made and sold. In fact, there has never been a time in the past three hundred years when such a finish could not be made. Our finish is the ultimate expression of just what can be made with altruism and optimum quality as the driving force.
Since we at Odie’s Oil are not tied to the chemical industry as a producer of products that generate toxic waste byproducts or any byproducts at all, we were able to make the ideal finishing product-line. The competitors in the chemical finish business won’t do it because it simply doesn’t serve their purposes of reappropriating their nasty waste products. Nor does it provide them with their cash-cow or golden goose of planned obsolescence just like so-called “engineered flooring” which is simply engineered for failure, lower production material cost, and returning profits. Our business model simply doesn’t sync with theirs. So, that is one of the most fundamental things that makes Odie’s Oil the real deal. We have no ulterior motivations other than first and foremost to make the worlds’ best finish product, something that won’t fail, that will last and endure use for the maximum possible time. We don’t believe in coating the world in toxic waste, but I can tell you that is essentially the slogan of one of the largest coating producers, to coat the planet! How wonderful! It’s enough to make you sick, I feel the disgust in my gut every time I think about it, and even worse it truly does make for a sick population and an ever more toxic planet.